INFORMATION ARCHITECTURE
Streamlining Chaos with Sticky Notes
UNDERSTAND THE PROBLEM
Information architecture is less about jumping to a solution and more about truly understanding the problem first. The content, the goals, the gaps. That foundation is everything. Even the most thoughtful IA effort will only go so far if the underlying problem isn't fully understood.
FORMULATE A GAME PLAN
Good information architecture, whether that means a sitemap born from a content audit or mapping out audience journeys, starts from a place of real understanding. Understanding the content, the goals, and the people. After that, the fun part kicks in. I get to solve puzzles for a living
TURN CHAOS INTO ORDER
Whether the work happens on a wall full of post-it notes or pixels on a screen, the deliverable looks different every time. Sometimes it's a sitemap, small and focused or sprawling and enterprise-scale. Sometimes it's a content plan with governance that helps an organization understand how to manage and grow their digital product long after the engagement ends.