AREAS OF EXPERTISE
User Experience, Wireframes, Sitemaps, Usability Testing, Research, and Taxonomy
USER EXPERIENCE
An all encompassing look at how users interact with, understand, process, and utilize your website or digital experience to complete an action or discover information.
WIREFRAMES
Typically working on wireframes begins with pen and paper, and quickly transforms into a digital version, most frequnently utilizing Axure RP or Sketch to create Low-Fi wireframes. Occasionally medium fidelity, and rarely high fidelity wireframes.
SITEMAPS
Sitemaps are quite possibly my favorite part of a site's experience. Understanding how content and information should be organized is essentially like solving a giant puzzle. I geek out over the smallest details from labels, to the order in which items are placed in a navigation.
USABILITY TESTING
Testing is an integral part of any digital experience. This can be done through extensive in-person moderated usability testing, online unmoderated testing, site tree testing, card sorts, and even analyzing data from 3rd party tools that run in the background of existing sites. Working with clients to understand how testing can validate, enhance, and support the decisions made regarding their digital presence is incredibly rewarding.
USER RESEARCH
The foundation to all digital experiences is truly understanding your stakeholders issues, and ultimately solving issues for their users. Research can be an in-person facilitated experience with workshops and on-site meetings, or it can be surveys and online research exercises either way data gathered during this phase of a project is invaluable.
TAXONOMY
Much like information architecture a site's taxonomy can greatly impact the way users experience content. By creating a powerful and intuitive taxonomy structure users can see fresh, updated content throughout a website, and require less effort from content creators.