AREAS OF EXPERTISE
User Experience, Wireframes, Sitemaps, Usability Testing, Research, and Taxonomy
USER EXPERIENCE
Good UX is about understanding how real people interact with, process, and move through a digital experience. How they think, what they expect, where they get stuck, and what helps them find what they need. Every decision should be made with users in mind.
WIREFRAMES
Wireframing almost always starts the same way, pen and paper. There is something about getting ideas down on paper that allows me the ability to quickly ideate and explore. From there it moves into Figma or Sketch, where those rough ideas get shaped into something structured, shareable, and ready to hand off.
SITEMAPS
Honestly? Sitemaps might be my favorite part of the whole process. Figuring out how content and information should be organized is essentially solving a giant puzzle, and I am here for every piece of it. I geek out over the smallest details, from how items are labeled to the exact order they appear in a navigation. Those details matter more than people realize.
USABILITY TESTING
Testing is non-negotiable for me. Whether that looks like in-person moderated usability sessions, online testing, site tree testing, card sorts, or analyzing data from third party tools quietly running in the background, every method tells part of the story. And when testing validates the decisions made, enhances what was already working, and supports a stronger digital presence, that payoff is genuinely rewarding.
USER RESEARCH
Every strong digital experience starts in the same place: truly understanding the problem. Not just what stakeholders think they need, but what their users are actually experiencing. Research is how I get there. Sometimes that looks like in-person workshops and on-site meetings. Sometimes it's surveys and online research exercises. The format changes, but the value of what comes out of it never does.
TAXONOMY
Much like information architecture a site's taxonomy can greatly impact the way users experience content. By creating a powerful and intuitive taxonomy structure users can see fresh, updated content throughout a website, and require less effort from content creators.